Services >>Concept Development:
The professionals at "Hyperlink Software Solutions " know the key to designing and developing a visual image is the ability to listen. We work with our client to create communication devices that represent the uniqueness of their facility and their services. The following list represents our range of concept development service.
We collaborate with you to generate high-impact concept development services for a new advertising approach, brand position, pricing strategy, or product design strategy. Concept development is a blend of creative and analytical.
Concept development services begins when an Hyperlink's customer specifies or confirms the need for a new software system or for modifications to an existing software product. To prepare for assembling a Software Contract Package and writing a Statement of Work, Ranosoft Technoloies project managers meet with funders to discuss their software requirements. Then the software end users within the funding organization are identified.
Introduction:
New Product Development Process Overview
Product Planning and the Fuzzy Front End
Requirements Definition and the >Concept Development Process.
CAPTURING THE VOICE OF THE CUSTOMER:
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Defining the Customer and the Market - How Broad or Narrow?
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Methods for Capturing the Voice of the Customer.
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Planning Data Gathering and Methods.
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5 Steps for Effective Customer Interviews.
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5 Steps for Effective Focus Groups.
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Gemba - Observing the Use of the Product in Its Environment.
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Getting to the Root Need - Asking Why?
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Methods for Determining Customer Priorities: Analytical
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Hierarchy Process and Conjoint Analysis.
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Gathering and Synthesizing Customer Needs and Requirements.
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Organizing Requirements - the Affinity Diagram
CONCEPT DEVELOPMENT:
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The Concept Development Process.
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Developing Concept Alternatives.
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Methods for Enhancing Creativity and Innovation.
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Product Benchmarking and Obtaining and External Perspective.
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develop the marketing and engineering details
who is the target market.
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what benefits will the product provide.
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how will consumers react to the product.
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how will the product be produced.
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what will it cost to produce it.
CREATIVITY EXERCISE:
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Determining Criteria for Screening and Evaluating Concept Alternatives.
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The Concept Selection Matrix.
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Building Upon and Refining the Concept.
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Exercise 6: Develop & Select a Product Concept - Concept Selection Matrix .
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Next Steps - Transitioning to Design.
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